Improving economic efficiency of equestrian stud farms and businesses

Improving the economic efficiency of a business is based on a technical and economic diagnosis of the way it operates, and is supported by comparison markers with other operating equestrian businesses. The REFErences network has identified certain axes which help to better manage these businesses so as to improve their economic results, based on increasing products, better management of costs and/or optimising labour.

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Technical level :
Ecuries du Haras du Pin © L. Van Hoevelaken
Table of contents

The REFErences network

The REFErences Network, created in 2006, is a technical and economic references research plan, and is based on several areas of the horse sector : breeding of sport horses and ponies, leisure horses and draught horses, equestrian establishments (riding schools, livery yards, horse farms). The network highlights economic data collected every year from different equestrian establishments from all over the country (130 establishments followed in 2017). These companies are chosen according to different criteria : number of years of activity,  economic viability, peer acknowledgement, and willingness to share experience on the part of the company director.

Definition of agricultural revenue

Item of agricultural income
ProductsOverheads
Results from activity AOperational overheads (dependant on each activity)
Results from activity BStructural overheads (utility bills, real estate, insurance, wages...)
Results from activity CFinancial overheads
Results from activity D
Grants, aids, premiums….

AGRICULTURAL REVENU = RESULTS  - OVERHEADS

Aiming for sufficient operating result

Turnover

Métier du sport et des loisirs
© A. Bassaler
The first aim can obviously be to increase turnover, i.e. sales, which account for the greatest part of gross product. This aim can be implemented by optimising pricing and/or increasing the volume of sales.


Sale of horses

© A.C. Grison
The prices charged (horses, services) are established according to the prevailing market. Price markers on the horse market are available to be consulted on Stats&Cartes. Young horses sold to compete at professional level are sold at higher prices, but they only represent 5 % of the sport-leisure market. Horses aimed at other activities are sold for much less (less than 2000€ on average for horses which are not destined to compete). There is then little leeway, and prices should be adjusted to get a sale at the right price. When the asking price for a horse is too high with regard to the market prices, the risk is that the horse will either not be sold, or will be sold much later on, sometimes for a lower price and having incurred extra costs for his upkeep.

In the stud farms followed bt the network, it was noted that some horses were sold later on, as 6 year olds, at prices which were not much higher than 3 year olds with a higher potential. The selling price for a horse also depends on the level of training. A trained horse will fetch a better price. However, the horses put into training should be targeted so that the investment involved in training matches the animal’s potential, so that the sale price becomes economically attractive, and that the return on investment is worthwhile.


A low productivity rate per mare

In the stud farms monitored by the network, it can be noted that a very low number of foals are sold compared to the number of brood mares covered. This low productivity rate is a zootechnical criteria which needs to be optimized, as it has a direct impact on the stud’s revenue. The choice of stallionsand the covering techniques used should be reasoned through to maximise gestation rate. Renewal of low fertility mares should also be considered without delay. Surveillance of foalings, and of the first days after foaling, also enable to lower the mortality rate, which is quite high in draught horse and donkey breeding studs, where foaling is often conducted entirely in the field.

Diversifying activities (services), once a market study has been conducted, and also the commercial circuits used, can also help product growth.

Grants and subsidies received

Finally, the business’s revenue also includes grants and subsidies received. Equine studs can be elegible for certain European agricultural subsidies under the rulings of the CAP 2014-2020. The Basic payment scheme (BPS), and some second pillar subsidies, such as measures to « support investments », are accessible to equine stud farms, depending on the type of activity and the geographical location.

Aligning the overheads with the revenue

In farms monitored by the network, extremely variable overheads were noted between businesses in the same sector of activity. The second possible lever to improve economic result is therefore to analyse and optimize the different items in the overheads, operational overheads as well as structural overheads. The idea is to align the overheads with the expected revenue and to avoid increasing overheads without getting a return on investment.

Number of horses consistent with the activity

The first thing noted is based on the size of the herd managed, which is not always consistent with the economic aim. An excess number of animals is costly, even in terms of care (labour costs). In a riding school for example, the criteria number of hours sold per horse, is extemely variable depending on the establishment. The productivity of the horses is a major criteria in profitability, due to the annual upkeep cost for each animal present. Reducing the number of horses is not an easy task to implement. It means getting rid of unproductive animals : low fertility mares, unsold horses, horses suffering from frequent injury or illness, horses retired from stud or other older animals… Selling these horses at a very low price, or even giving them away is often the solution adopted to save on the cost of their upkeep, they are rarely slaughtered.

Feed, the most costly item

Among the different operational overheads, one of the most costly is feed for the animals, which can represent up to half the total expenses. A good strategy in using the grazing areas can cover a large part of the animal’s feed requirements :

  • Maximise the use of grass by using rotational grazing
  • Base the grazing on complementarity of species (if there is another agricultural activity on the farm)
  • Diversify techniques for harvesting forage (haylage)

Jument et son poulain mangeant une ration de concentrés
© J. Dolley
Supplementing the ration should be reasoned through according to each animal’s requirements. The cost of a ration will depend on the type of hard feed used (cereals or manufactured pellets), but also on the quantities purchased and how they are packaged (as loose goods, or in sacks). As an example, for a riding school purchasing all the feed provided, there is a difference of up to 10 000€ per year on average between using a traditional ration (barley + mineral supplement + hay) compared to using manufactured feeds (pellets + hay). There is also a wide range of other possible diets than the traditional hay/ concentrated feeds (corn silage, haylage…)

Well thought through sanitary management

© A. Gillot
Sanitary management of a herd is another item in the overheads which also shows great variations depending on the establishments, and linked to different strategies : from a very economical management (less than 100€/year/horse) to a very preventive type of management (up to 500€/year/horse). But reducing the costs in this area does not necessarily mean very economical management, due to the risks, for example in the case of a difficult foaling (loss of the foal or even of the mare) even more so in the case of an epidemeic (inability to work, even death of some animals, temporary or even permanent close-down of activities…) The idea here is to go from a very preventative strategy to well reasoned management, with appropriate interventions on each and every animal : adapted but systemetic vaccination plan, well-reasoned worming (2 to 3 times a year, using fecal egg counts), post foaling surveillance, isolating new arrivals… Reasoned maagement also includes infrastuctures (particularly fencing) to limit injury, sometimes leading to high veterinary costs.

Selecting and characterisation of horses going into training

© IFCE
As mentioned before, sending the young horses from a stud to be trained, should be thought through properly so as to select the horses concerned. This item has a cost, therefore it is important to characterise the animals beforehand to assess their potential early on and to optimise the moment they are sold (no investment at a loss).

Management of breeding is based on selecting stallions and brood mares adapted to the economic production target (market targeted) as there are great differences in the price of male genetics (price of covering). The condition of stallions’ and brood mares’ joints should also be taken into account to avoid producing animals with musculoskeletal problems, unfavorable for an early sale, or requiring costly veterinary interventions.

Improving labour productivity

cheval au marcheur
© A. Laurioux
Compared to other agricultural activities, equine farms require more labour : each labour unit therefore manages fewer animals and less surface areas. In the horse sector, labour is one of the key factors for success, and should be efficient enough to produce more whilst controlling costs.

Management of batches of animals

This means aligning an increase in work productivity and the level of investment. A stud farm can for example, manage their herd in lots at certain stages of their lives, or invest in economical buildings and equipment to allow a gain of time thanks to  more mechanization and automation (drinking troughs, mucking out stables, feed dstribution, use of automatic horse-walkers….).

Additional information

In 2018, the OESC (economic and social horse observatory) carried out a study supported by the EQUICER network. The economic data for 2014, 2015 and 2016, from 125 sport horse breeding studs, and from 121 riding schools was analysed. In addition a qualitative study of 32 breeding studs and 34 riding schools was also conducted.

From the qualitative studies it transpired that some of the equestrian centre managers had modified the services provided to suit their customers, whilst controlling the overheads, such as horse feed. Those which come through best are the businesses which act on all three levers : services, pricing, and expenses.

For sport horse breeders, the qualitative study distinguished between three groups : multi activity breeders who also offer livery services alongside their breeding activity ; the service-provider breeders who offer livery, a small breeding activity and sometimes even have a stallion ; and breeders with no other activity. Those who come through best are the managers who develop services other than just breeding so as to suit customer demand.

Know more about our authors
  • Translated from french by : Karen DUFFY Translator
  • Charlotte GEYL Development engineer IFCE
To find this document: www.equipedia.ifce.fr/en
Editing date: 20 05 2024

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